PB&J Bars



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These PB&J Bars are a take on the classic sandwich we all know and love. Made with protein-packed peanut powder, oat flour, organic jam and coconut oil, you can feel good about enjoying these bars whenever you please. This post is sponsored by Kroger. All thoughts and opinions are my own. 

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Stack of four pb&j bars. Bars filled with jam, topped with peanut butter crumble.

I’ve made plenty of crumble bars before (see here and here), but for some reason I never thought to make PB&J Bars — until now.

I honestly find this hard to believe because we’re huge PB&J fans over here at EBF. I ate a PB&J sandwich almost every single day for lunch throughout elementary, middle and high school. Isaac’s childhood was similar and to this day he still makes peanut butter and jelly sandwiches for lunch or a snack. You know, just your causal sandwich snack.

Peanut Butter and Jelly Crumble Bars on a table next to some oats and a glass of almond milk.

Because of this, I’ve come up with so many PB&J inspired recipes including a PB&J Smoothie (this baby is SO good), PB&J Trail Mix (such a fun combo if you can find the peanut butter chips), PB&J Overnight Oats (perfect high-protein breakfast) and PB&J Protein Bites.

And today I’m adding these PB&J Bars to the list. They’re like a standard crumb bar only made healthier with good-for-you ingredients. I think they’d make an awesome lunch box addition, but only if your kiddo goes to a school where peanuts are still allowed. (Do peanut-friendly schools even exist anymore? Clearly, I’m not a mama so I’m out of the loop.) If peanuts aren’t an option at school, just pack one in your own lunch box and save a few for the kids to enjoy as an after-school snack.

Hand holding a Peanut Butter and Jelly Bar. A stack of bars is in the background.

I’m sure most of you reading realized this already, but I just want to point out that these aren’t just for kids. Truth be told they’ve only be taste-tested by adults but everyone LOVED them so I’m sure kids will like them too.

What I love about them is that they’re incredibly easy to whip up. We’re talking one bowl, 8 ingredients and only about 15 minutes of hands-on prep time.

Jar of Simple Truth Organic Peanut Butter Powder laying on a kitchen towel and next to a glass of almond milk.

I found everything I needed for this recipe at my local Kroger and all the items (besides the baking soda) are from their Simple Truth line, which features natural and organic products. All of the Simple Truth items are free from 101 different artificial preservatives and ingredients including things like high-fructose corn syrup, hydrogenated fats & oils, sucralose, aspartame and parabens.

For the peanut butter flavor, I used the Simple Truth protein-packed peanut power. If you’re unfamiliar, peanut powder (or peanut flour) is made from crushed, defatted peanuts so it has a ton of peanut flavor and protein, but it’s lower in fat and calories. It’s been popular among health food enthusiasts (i.e. people like me) for a few years now. You can use it as a peanut butter substitute, just by adding liquid to the powder, but I primarily use it as to give a peanut butter flavor (and protein boost) to things like smoothies, sauces, overnight oats and pancakes. (Check out my peanut flour protein pancakes here.)

PB&J crumble bars lying on a table and parchment paper. Sliced strawberries are to the side.

Peanut powder also works for baking and these PB&J bars are a great example. They have a ton of peanut butter flavor, just from the peanut powder! And 9 grams of protein per square.

PB&J crumble bar drizzled with peanut butter. Glass of milk to the size.

Of course, for the photos I added a little drizzle of actual peanut butter, but that’s totally optional. 🙂

If you make these PB&J bars be sure to leave a comment and star rating letting me know how they turn out. Your feedback is so helpful for the EBF team and other readers! 

5 from 7 votes

PB&J Bars

These PB&J Bars are a take on the classic sandwich we all know and love. Made with protein-packed peanut powder, oat flour, organic jam and coconut oil, you can feel good about enjoying these bars whenever you please. 
Prep Time: 15 minutes
Cook Time: 35 minutes
Servings: 9


  • 1 1/2 cups oat flour
  • 1 cup Simple Truth Peanut Powder
  • 1/2 cup coconut sugar
  • 1/2 cup coconut oil, melted
  • 1 egg, whisked
  • 1/2 teaspoon vanilla
  • 1/2 teaspoon baking soda
  • 1/4 teaspoon sea salt
  • 3/4 cup organic strawberry jam, store-bought or homemade*


  • Preheat oven to 350° F. Line a square baking dish (8×8 or 9×9 will work) with parchment paper or spray with a little coconut oil non-stick spray.
  • Mix oat flour and peanut flour in a large mixing bowl. Add coconut sugar, coconut oil, whisked egg, vanilla, baking soda and salt. Mix well.
  • Measure out 1/2 cup of the dough and set aside. Press the rest of the dough evenly into the baking dish using your hands.
  • Add strawberry jam on top and spread evenly to cover the dough.
  • Crumble remaining dough over the strawberry jam layer and press everything down lightly.
  • Bake for 35-40 minutes until the bars a golden brown. Remove from oven and allow bars to cool in the baking dish before slicing and removing.
  • Once cool, slice into 9-12 bars and enjoy.
  • Store any leftovers in the fridge for up to 3-5 days. We like them straight from the fridge.



Serving: 1bar | Calories: 333kcal | Carbohydrates: 40g | Protein: 9g | Fat: 15g | Fiber: 4g | Sugar: 23g

Nutrition information is automatically calculated, so should only be used as an approximation.

Additional Info

Course: Snack
Cuisine: American
Keyword: gluten-free, pb&j, pb&j bars, peanut butter and jelly bars, snack
Did you make this recipe?Mention @eatingbirdfood and tag #eatingbirdfood!

About Brittany

Hey there, I’m Brittany, the creator of Eating Bird Food, cookbook author, health coach and mama of two littles. Here you’ll find quick and easy recipes that make healthy fun and enjoyable for you and your family!

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    1. Hey Christine, I don’t follow a keto diet, but many of my recipes can be made to fit a keto lifestyle if they aren’t already. 🙂

  1. These look and sound amazing! i’m on a total PB&J kick right now. I was wondering if you could possibly replace the egg with something else? Is it just acting as a binder in this recipe? Maybe a flax or chia egg? Applesauce? Mashed banana?

    1. You could totally try it with a flax or chia egg! I haven’t tested it, but I bet it would work just fine. Let me know if you try it and how the bars turn out. 🙂

  2. this recipe looks delicious, but was wondering if there was a substitute for coconut oil…would canola or avocado oil work as well?.thanks!

    1. I think that would work just fine, Paula! Let me know if you try these bars and what you think 🙂

  3. 5 stars
    I can’t stop eating these! They bring out everything great about peanut butter and jelly sandwiches, while being an excellent, bite-sized snack. I might go down on the sugar because the jam is already sweet, but this is just preference. I loved the idea of using peanut powder as a sort of flour.

    1. Woo!! So pumped you’re enjoying these pb&j bars, Madeline! Thanks so much for trying them out and coming back to leave a review. It means so much to me!

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