A Visit from Free People + Vegan Apple Pie Squares

If you remember back to a few weeks ago, I mentioned teaming up with Free People for a Food and Fashion event at the Richmond store. I shared a few details and a couple iPhone picts, but I’m beyond thrilled to finally share the final photos, the recipe for the vegan apple pie squares and the VIDEO with you. Can you tell I’m excited?

To start, let me just say that I have always adored the Free People brand and was honored to be asked to collaborate with them on this project. I didn’t think it was possible, but I love the brand even more now!

Free People Graves Mountain Photo Shoot

Okay so where to begin… the whole thing started with a trip from Richmond to Graves Mountain Lodge for apple picking, horseback riding and a photo shoot.

Free People Graves Mountain Photo Shoot

This trip was a special event involving local FP Me users, as well as, customers from the Richmond store. In case you’re wondering, FP Me is Free People’s online community where users can share fashion photos — bascially a Free People Pinterest. I really like using it when I’m shopping online to see how the items look on real girls and get inspiration for how and what to pair things with. Feel free to check out my FP Me profile to see what it’s all about.

Free People Graves Mountain Photo Shoot

I really enjoyed getting to meet and hang out with all the other ladies throughout the day. Some were in college, some were fashion bloggers, others worked for Free People… it was a definitely a dynamic group and we had plenty to chat about.

Free People Graves Mountain Photo Shoot

We spent the morning apple picking, had a lovely picnic lunch under a willow tree and then did some horseback riding. I hadn’t ridden a horse in years so I was a little nervous, but it ended up being my favorite activity of the day. Well, besides hanging out with my girl Alyssa!

Free People Graves Mountain Photo Shoot Sunflowers

I invited her to come along because she’s always up for an adventure. Can you tell I love having her in Richmond? <3

Free People Graves Mountain Photo Shoot

After a long day of fun in the sun (it was actually unseasonably warm that day) we returned home with fresh apples ready to be used for a little baking project the next day. To read a full recap and see all the photos taken at Graves Mountain, check out this post on the Free People blog.

Birdkage Style 2

Free People Apples

After a good night’s sleep, the Free People team arrived to my house the next morning and we got started making Vegan Apple Pie Squares for the store event that evening. Not going to lie, it was a little intimidating having Free People come to my house, but it was totally fine once I got over the fact that our house didn’t have to look like pages from an Anthroplogie catalog to be cute. <— Although a girl can dream, right?

Free People Apple Pie Squares

We made seven (yes seven) batches of the apple pie squares that day!! Lucky for me I had a whole team of helpers to assist in baking up the goodies including Alyssa, Terisa and the girls from Free People’s home office. I don’t know what I would have done without them.

Apple Pie Square Ingredients

Free People Event -- Apple Pie Squares

Free People Event -- Apple Pie Squares Ingredients

Free People 7

Free People Event -- Apple Pie Squares

While making the squares, the Free People team took tons of pictures and shot a beautiful video that I’m so excited to share with you guys today.


I absolutely adore the way it all came together!

For more details about the day, check out this post on the Free People blog.

Free People Event -- Apple Pie Squares

After baking all day, we packed up the squares and headed to the Free People store for the event. As I mentioned, I had an amazing time at the event and I loved sharing the squares with everyone that came.

As a food blogger, I feel like I’m sharing recipes with the world all the time but there’s something very different and cool about actually handing something you made to someone and watching them enjoy it! Along with the squares, the Free People team has also made the cutest recipe cards featuring three of my recipes (including the apple pie squares) to hand out.

Leney (a fellow Richmond blogger) attended the event and took some amazing photos. Check out her blog post here.

Vegan Apple Pie Squares

And now, here’s the recipe for the mouth watering squares. They’re filled with appley goodness and perfect for fall. I experimented with so many different apple recipes for this project and this one ended up being the winner.  If you make these for a crowd, no one will think they’re vegan or healthy — promise! That just goes to show you how good they are. 🙂 I hope you enjoy them.


Vegan Apple Pie Squares

  • Author: Brittany Mullins
  • Prep Time: 20 mins
  • Cook Time: 30 mins
  • Total Time: 50 mins
  • Yield: 12 squares


This apple pie squares are the perfect fall treat. They’re vegan and made with all wholesome ingredients. If you’d like to make these bars gluten-free, use certified gluten-free oats and all purpose gluten-free flour instead of the whole wheat flour.


Apple Filling

  • 4 big apples, cored and chopped into small chunks
  • 3 Tablespoons maple syrup
  • 2 Tablespoons chia seeds
  • 1 teaspoon vanilla extract
  • 1 teaspoon cinnamon
  • ¼ teaspoon nutmeg

Oatmeal Crust

  • 1 cup whole wheat pastry flour
  • 1 ½ cups old fashioned oats
  • 1 teaspoon cinnamon
  • 1 teaspoon baking soda
  • ¼ teaspoon sea salt
  • ½ cup coconut oil, melted
  • 1 Tablespoon ground flaxseed + 3 Tablespoons water
  • ½ cup coconut sugar
  • 3 Tablespoons almond milk
  • 1 Tablespoon coconut sugar (for topping)


  1. Preheat oven to 350°F and line a square baking dish (8×8 or 9×9 will work) with parchment paper.
  2. In a small bowl, whisk together the 1 tablespoon of ground flaxseed with the 3 tablespoons of water and let sit while you start preparing the other ingredients.Heat all ingredients for the apple filling in a small pan over low heat for about 7-10 minutes or until the apples start to soften up and the mixture thickens.
  3. Mix flour, baking soda, and salt together in a large bowl; add oats and coconut sugar. Mix together coconut oil, flaxseed egg and almond milk in a separate bowl and then pour it into the dry ingredients, stirring well to combine.
  4. Press all but about 1/3 cup of the oat mixture into the prepared baking pan. Use your hands or a spatula to really press down the mixture and smooth it out.
  5. Spread apple filling mixture over oat layer. Sprinkle remaining oat mixture (about 1/3 cup) over apple filling layer, then sprinkle on the remaining 1 Tablespoon coconut sugar.
  6. Bake in the preheated oven until oat mixture on top is crisp and lightly browned, about 30 minutes. Allow to fully cool completely (about 30 minutes) before gently removing from pan by lifting up on the parchment paper.
  7. Enjoy right away or place in the fridge to get the squares to firm up a bit before cutting. Once cut into squares store the bars in the fridge (or freezer). Serve cold as a snack or heat up and serve warm with a dollop of ice cream, whipped cream or yogurt for dessert.


  • Serving Size: 1 square
  • Calories: 232
  • Sugar: 17g
  • Fat: 11g
  • Carbohydrates: 31g
  • Fiber: 4g
  • Protein: 3g

A big thank you to the Free People team for including me in their Richmond visit. All the photos in this post (except the last one of the apple squares) were taken by the amazing Julie of Free People. Check out her personal blog, Orchid Grey

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  1. I made this last night and it was a big hit! Next time I would wait until the apples are done cooking on the stove before I add the vanilla, because it tends to burn and cook up too quickly, and I think I’d add some chopped nuts of any kind. Thanks! It was delicious.

  2. Looks like such a great event, and that video was really cool. I like how they did the time lapse with the ingredients! The recipe looks delish too 😀

  3. I love the shabby chic casual looks from Free People… so I am super happy to see how they styled things on you. BTW, that video was so gorgeous! I really love that it wasn’t some big production and you looked like yourself, too 🙂

  4. The photos are lovely and so are the clothes. What a fun project to be involved with! Wish I could try those apple pie squares. Oh and yes the whole thing looks like the pages out of a good catalog.

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